The Ends Game (Summary)
ebook ∣ How Smart Companies Stop Selling Products and Start Delivering Value, Management on the Cutting Edge
By Marco Bertini
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getAbstract Summary: Get the key points from this book in 10 minutes.
Marco Bertini and Oded Koenigsberg examine the future of pricing and how value translates directly to profits. They urge you to understand that people aren’t buying your widget; they’re buying what your widget does for them. Customers want an easy-access product that smoothly performs its intended function. People will pay for the results they want, leading to new pricing models based on per-use rates. Identify what you sell – as the authors say, not the car, but the transportation – and then figure out what to charge for it.
Book Publisher:
MIT Press
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