The Guinness Book of World Records named Joe Girard "the world's greatest salesman." Now best-selling author Girard reveals field-tested techniques, insider tips, and useful common sense reminders that are guaranteed to give your career a boost. Every salesperson knows that closing is the moment of truth. But closing isn't something that happens only at the end of your presentation. Joe Girard shows you how to set yourself up for success from the beginning and prepares you to deal with your biggest obstacles. Find out why people who give you the most initial resistance will become some of your best prospects. Learn how to avoid buyer's procrastination and create a sense of urgency. And discover why the sale really begins after the sale. Today, Joe Girard may be known as the man who can sell anything to anybody; his insights are based on years in the trenches. You will find his expertise invaluable and his enthusiasm infectious, especially with Richard M. Davidson's captivating voice and energetic delivery.