Asia Pacific Journal of Marketing and Logistics, Volume 31, Number 3
ebook ∣ Consumer ethics · Asia Pacific Journal of Marketing and Logistics
By Judy Zaichkowsky
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In this special issue, we sought to publish cutting edge information on topics relating to consumer ethics in the Asia Pacific. While market expansion in this era of globalization holds great promise, it is also rooted in differences in culture and consumer ethics. Consumer ethics holds particular importance in the Asia Pacific region.
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