Seminar paper from the year 2017 in the subject Sociology - Individual, Groups, Society, , language: English, abstract: The purpose of this study is to assess the Ameru indigenous peace building approaches used in mitigation of intra-ethnic land conflict. The study is built on the psycho-cultural conflict theory that incorporates both individuals and identity groups of individuals as the units of analysis, aimed at creating sustainable and long lasting peace in the midst of intra-ethnic land conflict among the Ameru people. The study adopts a cross section design approach and systematic random sampling method used to select a sample of 251 congregate leaders. Synod Bishops as well as leaders of the Njuri Ncheke council of elders were interviewed. Both qualitative and quantitative data was collected using questionnaires and interview schedules.