A new perspective on why and how to startup, straight to the point, and without claiming to please everyone with half-truths. Find out the counterintuitive reasons and strategies that have led to success the new generations of entrepreneurs. The book is a collection of 12 short essays containing the most important lessons learned by the author both as an entrepreneur and an investor, and practical advice to develop the new skills required to found a startup. Every essay is concise, designed to share the benefit of experience, and written as the author would have wanted to read it as a young entrepreneur. The book is dedicated to the young entrepreneurs that live far from the big innovation ecosystems, to help them start companies that will improve their own communities and our little planet. All the profits from the book, translated into the 12 main languages, will be devolved to Unicef, that protects the future, our kids, and to Translators Without Borders, a non-profit that helps people understand each other wherever they are.