RFiD tags are being widely used in industrial applications such as tracking machinery and parts inventory, tractor-trailers in yards and shipping/air cargo containers as they move from facility to facility across towns and countries. More and more hospitals are seeing better asset utilization through increased visibility of critical medical devices. Tracking personnel, patients and staff is yet another application, which is receiving widespread attention in hospitals. This e-book introduces a wide range of business and industrial RFiD applications, as well as a conceptual framework for advancing RFiD knowledge and practice. It provides a foundation for additional empirical attention to this important dimension of marketing channels management.