Are you an employee stuck in a career rut? Are you a student looking to get the right start? Or do you just want to create a better you? In The 10Ks of Personal Branding, author Kaplan Mobray offers ten must-know insights to building your personal brand. In this inspiring guide, learn how to focus your life's goals with your life's actions to create a powerful package called "you." Filled with easy-to-follow instructions and valuable tips on developing your personal brand, this guide explains the 10Ks of personal branding:

Know thyself

Know what you want to be known for

Know how to be consistent

Know how to accept failure as part of building your personal brand

Know how to communicate your personal brand attributes

Know how to create your own opportunities

Know and master the art of connection

Know that silence is not an option

Know your expectations, not your limitations

Know why you are doing what you are doing today and how it will shape where you are headed tomorrow These principles can change your life, give you focus, propel your career, and take you to a much greater place.

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