Aristotle understood that those who truly understand a subject have first hand knowledge of it. He believed practitioners are more likely to succeed than those without experience. This book is based on nobel prize academic research, empirical evidence, and the collective knowledge of experienced professionals. It applies ground breaking portfolio management, work of famous academics and Modern Portfolio Theory with time honored investment principles, investment advisory best business practices, to improve portfolio management. The information has been distilled down to its simplest form and only relevant reliable information is left, allowing for a quicker read. Finally a book with sophisticated topics written in plain English! Its use of numerous graphs, bar charts, tables, and illustrations allow the reader to easily grasp pertinent concepts and points and immediately apply them in managing and advising mutual fund portfolios. The book has assembled endless research, statistics and facts to assist you in making investment management decisions. Furthermore, it provides detailed step-by-step instructions on how to analyze the market, construct a portfolio, actively manage it, and advise clients. Foremost, this body of work has successfully been used advising and managing hundreds of millions of dollars over many market cycles at highly regarded asset management firms. Apply guidelines in the book with only mutual funds; individual securities are subject to different guidelines.