iMinds Expands Global Distribution to Online Retailers and Libraries via OverDrive's Digital Book Distribution Platform
Thousands of libraries, schools & retailers will have access to iMinds catalog via OverDrive
(New York, NY) - November 19, 2009 - iMinds (www.iminds.com) has announced a global distribution agreement with OverDrive (www.overdrive.com), the industry-leading global distributor of audio books, eBooks and more, to enable iMinds' audio book titles to be available as downloads to online retailers such as Barnes & Noble, Borders, and Books On Board and libraries, including schools and colleges.
iMinds, which launched in September of this year, creates unique, short-form, eight-minute MP3 audio books on general knowledge topics, known as "MindTracks". Each MindTrack is heavily researched and features music and sound effects to keep listeners entertained and engaged while they learn. Additionally, iMinds recently launched iMinds Juniors - five-minute MindTracks for children ages 7 - 14 years old.
Under the distribution agreement, the entire iMinds catalog of more than 180 titles--Including iMinds Junior--will soon be available to thousands of online retailers, libraries and schools. Library inventory managers and online retailers worldwide will be able to select iMinds titles to offer their users for download. As new MindTracks are developed, they'll be distributed through the OverDrive system.
Olivia Wood, Founder and Managing Director of iMinds said, "The distribution deal with OverDrive is an important step forward for iMinds, creating the potential to sell through top online book retailers, as well as providing an entrée into public libraries that are rapidly expanding their digital lending offerings. iMinds was founded to share the joy of knowledge, and we're excited that OverDrive will enable iMinds MindTracks to be at the fingertips of millions of end users."
David Burleigh, Director of Marketing, OverDrive said, "This content agreement gives retailers and libraries access to premium content from an innovator in the audio book space. The iMinds collection represents a unique addition to the OverDrive catalog thanks to an industry leading short-form audio book product that is both entertaining and educational."
When added to a retailer or library's custom Web catalog powered by OverDrive, iMinds downloads can be purchased or borrowed by anyone who is a customer or library member. Once selected via a retail or library channel, a listener simply downloads the iMinds file to their personal computer at home or anywhere they have an Internet connection. The free OverDrive Media Console software manages the download and provides a superior experience for listening, and for transferring to a compatible MP3 player including the iPod®. Files borrowed from libraries will automatically expire at the end of the lending period.
OverDrive's digital platform also allows the potential for iMinds to distribute eBook products in the future, to complement their popular audio book offering.
About OverDrive
OverDrive is a leading full-service digital distributor of eBooks, audiobooks, music and video with support for PC, Mac®, iPod®, iPhoneTM, Sony® ReaderTM, Zune® and hundreds of other devices. We deliver secure management, DRM protection, and download fulfillment services for hundreds of publishers and thousands of libraries, schools, and retailers serving millions of end users. To see if your library is a member of the OverDrive network, visit http://search.overdrive.com. Founded in 1986, OverDrive is based in Cleveland, OH. www.overdrive.com
About iMinds
iMinds has created a compelling new audio book category, providing eight-minute audio overviews on a wide range of general knowledge topics. iMinds has also launched iMinds Junior, five-minute MindTracks for children ages 7 - 14 years. iMinds MindTracks are heavily researched and feature a rich production style with top voice-over artists and sound-scapes that engage and entertain listeners as they learn. iMinds MindTracks are available for download via iMinds.com, Apple iTunes, Audible.com. Schools, libraries and online retailers are able to offer the iMinds catalog to their users via OverDrive. iMinds is based in Sydney, Australia and launched worldwide in September, 2009. www.iminds.com
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